DMARC & BIMI: Implementation Steps to Secure Your Brand

We saw the risks of brand impersonation in our previous blog, but how do we implement it. While DMARC and BIMI are essential defenses, their successful deployment requires a structured approach. Many organizations struggle with technical configurations, DNS record management, and cross-department collaboration. Without proper execution, even well-intended security measures can fail. Today we break down the technical implementation of DMARC and BIMI, covering critical steps like SPF and DKIM alignment, setting DMARC policies, obtaining a Verified Mark Certificate (VMC), and publishing BIMI records. Additionally, IT teams often face challenges such as misconfigured email authentication records, fear of blocking legitimate emails, and the complexity of BIMI adoption. We’ll explore these obstacles and provide practical solutions to ensure a smooth transition to a stronger brand protection strategy.